Circular value

Circular Value is a MOOC about circular economy processes. It shares the expertise and knowledge of recycling pioneers and attempts to accelerate a more than necessary transition to a waste-free economy.

The startup Laetsmind gave us complete freedom to create the visual identity and the animations to bring to life this educational series. From concept, shooting, directing, illustration, motion graphics, composing and producing, we managed to create and delivered over 60 educational videos, with a high quality treatment never seen before for this kind of new media.

A high quality tv series treatment.

I used some of the structural parts of a tv show like the bumper, the speaker’s presentation, highlighting the main speaker gestures and the outro to create a remarkable and memorable identity for the mooc.

A nice and well worked introduction to the speaker’s presentation and the topic, we created one of the most recognizable sections of the series.

Every single illustration was created and customized for each of the 60 individual scripts. We found the perfect balance between first degree information and second degree information.

This space was specifically conceived to foster the students to share their knowledge on the forums and to strengthen the transmission of important links and informations.