Entreprise du futur

Entreprise du futur and Brainstorming agency, commissioned me to do the art direction for the global imagery and to create a part of the main contents for this new campaign. In this time, the annual congress of Entreprise du futur chose “The flow” as their main subject to transmite and to materialize.

Our design process started by creating the key visual artwork, based on the main subject of the event “the flow”. This idea was meant to be materialized as a global feel, as a main ambient for the artistic content and as a projection of the vision for the congress this year into the different artworks.

To continue our design process, we defined the right storytelling and the right shapes for one of the most important content pieces, the motion graphics signature “collaboration transformatives.”

Inspired by microcosmos, organics forms, information bursts and precious objects as an analogy of the data value in our contemporary society.

Brainstorming and I put all this variables together into differents content sections for this new brand identity of the congress, so creating a new world for the brand.
When I created the motion graphics film, I chose to transmit the flow through a short story. A story of birth, caos, complexity, developpement and at the highest point of the film an ecstasy feel.
All this well differenced sections became a silver line for the audience, a line to be followed as a subtle path through the full experience.